Angles with John Richmond

EP08: David Lord (Guidesly) — From Accounting to Adventure: Reinventing Outdoor Guiding with AI

John Richmond Season 1 Episode 8


David Lord has built and exited tech companies for decades, but his newest venture is pure passion. After years chasing trout, he created Guidesly—a Buffalo-born platform that equips 1,500-plus outdoor guides with AI tools and marketing muscle so they can focus on delivering the “magic moment” for anglers. Sitting down with host John Richmond, David unpacks the $50 billion guiding industry, explains how the 43North accelerator helped anchor Guidesly in Western New York, and shows why a strong culture and clear accountability still beat raw enthusiasm.

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